Visual Merchandiser Senior Executive

Summary: Conceptualize and Responsible for the execution of VM aspects for all stores as per the standards & quality.

KEY RESPONSIBILITIES

Visual Merchandising – Conceptualizing and execution

Creating & designing VM guidelines for season launch theme, promotions, and festivals; includes windows (mock and roll out), signages, hot spots, other instore collaterals, etc
Roll out and ensure implementation across the stores and timely feedback/ suggestions to Regions.
Props & Story descriptors to be designed in line with the POG themes.

Creative development & Adaptation

Identify new display ideas and look and feel for the window, category, and promotions handled.
Conduct market surveys to know retail trends and draw inspiration.
Ensure brand identity is maintained and utilized appropriately to ensure consistency and brand integrity.
Enhance customer experience through a choice of display, trends, edutainment, and value fashion.

Internal Process

To create a VM calendar annually and regional promotions quarterly in line with the Marketing calendar.
Ensure Window & in-store collateral adaptation with the Regional VM in making a visually better store.

Ensure quality implementation of creative across stores as per defined standards & quality.
Creation of event codes and work within the allocated budget.
Under category performances and increase their contribution through category windows.

Customer Focus

Theme and in-store collaterals to be planned in line with the customer profile and brand identity of the Brand.
Conduct market surveys to know retail trends and draw inspiration and enhance the in-store brand experience.

Key Result Areas (KRAs)

Knowledge

Experience – 4yrs. – 5yrs as Full-time VM/ Graphic designer in any fashion Brand

Education – Fashion Graduation or Retail Design Background

Salary Range – AED 6000 to AED 7500

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Senior Visual Merchandiser