Summary
Execute VM aspects for the given category across all stores as per the standards of the display.
KEY RESPONSIBILITIES
Visual Merchandising – Conceptualization & Execution
- Creating all VM Guidelines and Docket Plan-o-gram per the brief received by buyers.
- Ensuring implementation across the stores and timely feedback/ suggestions to Regions.
- Ensuring maintenance of Plan-o-gram at all times across the given stores
- Facilitating regional VM for fixtures and options to implement Plan-o-gram
- Fortnight review of the execution of Plan-o-gram implemented.
Initiative
- Identify new display ideas and look and feel for the category handled.
- Competition mapping of the given category & analysis of new trends/ brand, category, and store launch.
- Ensure the display gives an international look and feel
Internal Process
- Sales tracking of displays done at stores (FOR A and B+ Stores).
- Feedback on category Performance to Regional VM and making a better display in the stores.
- Reporting to VM Manager (HO) on the display status and Plan-o-gram every fortnight and monthly reports.
- Analysis of category contribution and collection performances.
- Review the execution pictures for POG
- Cross-check all the wall elevations of each wall, fixtures as per the Planogram for the New stores.
Customer Focus
- Category-driven activity to be planned with the concurrence of HO Manager VM and rolled after approvals
- Enhance customer experience through a choice of display, trends, edutainment, and value fashion.
Competencies
- Software
- Adobe Ilustrator
- Photoshop
- Corel
- Floor Knowledge
- Merchandise presentation
- Product Knowledge
- Fashion trends
- Hygiene & upkeep of merchandise
- Fixtures
- Layout
- Type of fixtures used
- Usage and maintenance of VM fixtures
- Esthetics
- Fashion & trends
- Brand Strategy
- Plan-o-gram
- Collection placement
- Fixtures profiling
- Props display
- Communication
- Seasonal Displays
- Display areas
- Usage of mannequins
- Color story
- Activity Planning
- Design & development of activity
- Docket preparation
- Implementation
Education – Fashion Graduation
Experience – 3yrs. – 5yrs as Full-time VM in any fashion Brand
Salary Range – AED 5000 – AED 6000